We've done a huge investment of making millions of changes, adding millions of locations, updating the map and changing the map more frequently. Finding the place and getting directions to that place.
When we launched, a lot of it was all about directions and getting to a certain place. TechCrunch quoted Apple SVP Eddy Cue on the revamp, who said "Since we introduced this six years ago - we won't rehash all the issues we've had when we introduced it - we've done a huge investment in getting the map up to par.
After the story was published, TomTom shares fell as much as 5 percent from session highs before closing the day down 1.7 percent from the previous day at 7.76 euros (roughly Rs. Technology publication TechCrunch reported Apple's mapping effort earlier on Friday. Apple is rebuilding the widely used mapping application on its iPhones from the ground up with its own dataset, but Amsterdam-based TomTom will continue to be a data provider for Apple's maps app, Cupertino, California-based Apple told Reuters on Friday.Īpple did not say how its use of TomTom would compare to its previous use, but TomTom shares fell after the news.Īpple said it is completely rebuilding its Maps app - the most frequently used app on its iPhones - with data gathered by its own fleet of sensor-equipped vans and with anonymous data from iPhone users that choose to share it.Īpple said it will start the rollout this fall with new maps of Northern California.
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